Streamed over 10 million times globally and licensed well over 100 times for TV shows, games, commercials and movies including The Wolf of Wall Street, fans worldwide will be able to conjure a lifelike 3D video hologram of Joie Calio performing the signature “Meth Lab Zoso Sticker” guitar riff in their own homes and capture photos and videos of the experience to share on social media and with friends. Watch Joie Calio’s unique “How To Popin” video for more information.

About 7Horse

Formed in 2011 by longtime friends and musical partners Joie Calio and Phil Leavitt, 7Horse has blazed their own trail across four well-reviewed albums: Let the 7Horse Run (2011), Songs for a Voodoo Wedding (2014), Livin’ in a Bitch of a World (2016) and Superfecta (2018). Along the way, their raw, swaggerin’ catalog of “dark, sexual rock n’ roll” has racked up 13.5+ million streams on Spotify  alone, and been featured across TV shows (Heel, Amazon’s The Grand Tour, the NFL playoffs on Fox), video games (Far Cry 5) and one very, very big movie — The Wolf of Wall Street, which showcased the band’s left-of-center hit “Meth Lab Zoso Sticker.”

“There’s a level of validation when Martin Scorsese thinks your song is good enough for his movie,” says Calio. “That was the proverbial shot in the arm for us. We weren't looking for it, but we had worked our asses off — sometimes stuff like that comes to you."

About Popins

Popins take entertainment to the next level by capturing real people in a studio from all angles with over fifty cameras and using proprietary streaming for delivery. The result is sometimes called a “hologram;” a three-dimensional AR video accessed via smart devices. With Popins, you can watch augmented reality, record what your phone sees, and even join in to create your own personal mix that you can share on your socials. Check out the How To Popin section of the Popins.io website for more information.

Recording in volumetric video is unique and is only possible in a handful of studios around the world. Here’s a link from the Popins artist who released the first music video you can own in June 2021, describing the oddity of performing live in a green room surrounded by dozens of cameras.

Popins is powered by Omnivor, the world leader in volumetric video streaming and an early T-Mobile Open Innovation Lab partner. Streaming enables users around the world to enjoy full songs or even full concerts as Popins, all without the necessity of downloading an app. No one else in the world has this capability.

Popins pair extraordinary artists with dynamic modern technology to create value for artists, fans, and collectors. With Popins, all the world is your stage.

Inquiries:  info@popins.io   Website: https://popins.io   IG: @popinsdotio   Twitter: @popinsdotio