The Next Big Thing in Music Merch: Popins Holograms
The Newest and Most Profitable part of your Merch Strategy
In today's rapidly evolving music industry, musicians and their management teams constantly face the challenge of engaging fans and generating sustainable revenue streams. Traditional methods such as streams, album sales and concert tickets, while still essential, often fall short of maximizing an artist's financial potential. The key to overcoming this challenge lies in innovation, and Popins Holograms offer just that—an entirely new revenue stream that redefines fan engagement.
WHAT ARE POPINS HOLOGRAMS?
Popins Holograms leverage cutting-edge 3D technology to create lifelike holographic content that can be enjoyed by fans anytime, anywhere. Musicians step into the Popins 3D studio, and within minutes, they can generate unique 3D holograms that bring their music and persona to life in unprecedented ways.
Imagine releasing your latest single with a visually stunning 3D music video or sending almost in-person greetings to your fans. Visualize fans taking selfies with a virtual version of you, hearing the intimate stories behind your music, and enjoying exclusive behind-the-scenes footage. With Popins Holograms, these possibilities are no longer confined to the imagination—they become reality.
WHY YOUR FANS WILL LOVE POPINS HOLOGRAMS - UNPARALLELED CONNECTION
Popins Holograms provide a myriad of opportunities for musicians to connect with their fans:
- 3D Music Videos of Your New Single: Enhance your new releases with visually captivating 3D music videos that bring every beat and lyric to life. This innovative approach not only enhances the visual appeal of your music but also fosters a deeper emotional connection with your audience.
- Almost In-Person Greetings: Send yourself (almost) for nearly face-to-face greetings with your fans. These holographic messages can make fans feel a close, personal connection with you, as if you're right there with them. Whether it's a birthday wish, a thank you for their support, or a special announcement, these greetings add a unique touch to your fan interactions.
- The Stories Behind Your Music: Share the intimate stories and inspirations behind your songs. Popins Holograms allow you to narrate these stories in a compelling, immersive way that resonates deeply with your audience. Fans love to know the creative process and the emotions behind their favorite tracks, and this feature provides a perfect platform for such storytelling.
- Virtual Avatars for Selfies: Allow your fans to pose and take selfies with a virtual version of you. This unique interaction can create unforgettable moments and a lasting bond with your fans. Imagine the excitement of fans sharing their selfies with your holographic avatar on social media, amplifying your reach and presence.
- And Much More: The possibilities with Popins Holograms are endless, and the only limit is your imagination.
HOW IT WORKS
The process of creating and distributing Popins Holograms is seamless and efficient:
- Capture Your Magic: Our state-of-the-art Popins 3D studio is portable. When in your area, arrange a filming session to create your holograms. Popins uses volumetric video to record you and our Popins Platform then renders and streams you to any smartphone anytime, anywhere, without the need for a separate app.
- Activate with Ease: Each hologram is activated by a QR code embedded in a stylish vinyl wristband. These wristbands are easy to distribute and provide a tangible, collectible item for your fans. The activation process is straightforward — fans simply scan the QR code with their smartphone to access the holograms. The wristbands themselves serve as a stylish accessory and a memento of their favorite artist, coming in customized colors and text.
- Exclusive Merchandise: Sell these wristbands at your merch table, online store, and during special promotions. Fans can collect them all, creating an exciting, ongoing engagement with your holograms. Each wristband can unlock a unique hologram, encouraging fans to collect multiple wristbands to be sure they have all of your holograms. This approach encourages fan loyalty and provides a steady stream of revenue through merchandise sales.
MAKE MONEY WITH HOLOGRAMS
Popins Holograms open up a significant new revenue stream:
- No Upfront Costs: There is no charge for filming your hologram, making it accessible for artists at any stage of their career. After filming you can elect to unlock a hologram and make it available to your fans by ordering wristbands. The wristbands cost you just $5 each, with a minimum order of 100 per hologram.
- New High Margin Merch Category: Sell the wristbands to your fans for $10, $15, $20, or more. This pricing flexibility allows you to tailor the sales strategy to your audience and maximize your revenue. You can offer different pricing tiers based on exclusivity, bundle wristbands with other merchandise, or create special limited-edition holograms to drive demand.
How much can you make per hologram? That’s up to you:
WHY CHOOSE POPINS HOLOGRAMS?
- Innovative Fan Engagement: Stand out in the crowded music industry by offering your fans a unique and immersive experience. Popins Holograms provide a new way for fans to connect with you and your music on a deeper level. In an age where digital content is abundant, holograms offer a fresh and captivating format that sets you apart from the competition.
- Easy Production: The Popins 3D studio ensures a hassle-free process to create high-quality content. In just minutes, you can produce stunning holograms that captivate your audience. Our streamlined process means that you can focus on your music while we handle the technical aspects of hologram production. The quick turnaround time allows you to generate and release new content rapidly, keeping your fans engaged and excited.
- New and Lucrative Merch Category: Partner with Popins to create your holograms at no cost. If you like them and want to offer them to your fans, order wristbands that you resell at 2X, 3X or more the wholesale cost. Tap into a new market with exclusive, collectible merchandise to enhances your brand. The wristbands not only provide a new revenue stream but also serve as a marketing tool to promote your music and events. By offering fans a tangible product that unlocks digital content, you bridge the gap between the physical and virtual worlds, creating a holistic fan experience.
THE FUTURE OF FAN ENGAGEMENT
Popins has worked with artists across genres and continents. For example, Alec Shaw, a former American Idol contestant and rising star in the music industry, used Popins Holograms to create 3D music videos. The response was overwhelming, selling out within 24 hours and allowing Alec to earn thousands in incremental revenue. Activate the hologram by scanning the QR code.
Another success story is UK artist Tee Peters, who integrated Popins Holograms into his product offerings. Tee created exclusive greetings for his group of deeply dedicated fans – his “VIPeters” – as well as 3D music videos for several of his original compositions. Activate Tee’s music video of “Almond Croissant” by scanning the QR code, available below and on wristbands he will be selling at shows.
Dozens of music artists have already partnered with Popins to create an array of holographic pieces, including 3D music videos, behind-the-scenes footage, and virtual greetings all rolled out to fans as the artist chooses. Check out the examples below.
The music industry is constantly evolving, and staying ahead of the curve is essential for success. Popins Holograms represent the future of fan engagement, offering not only a new high margin revenue stream, but also a new way for artists to connect with their audience and create lasting memories. As technology continues to advance, the possibilities for Popins Holograms will only expand, providing even more opportunities for creative and innovative fan interactions.
JOIN THE POPINS REVOLUTION
Transform the way your fans interact with your music. With Popins Holograms, not only do you provide a one-of-a-kind experience, but you also unlock a new, innovative, and profitable revenue stream. Contact us today to get started at info@Popins.io or 425-443-8100 and make your artistry unforgettable!
Check out these examples of different Popins Hologram formats.
Riff OR VOCAL
A revolutionary way to debut a new song or capture a favorite riff for fans to pop into their worlds over and over again. These Popins are less than a minute long and feature live performance, or live vocals to a backing track.
signature AVATAR pose
The classic Popins Avatar is between 10 and 30 seconds long. You become a 21st century toy meets 3D trading card meets Pokémon Go. Commemorate your signature move and look of the moment and feature your music in the background.
Artist spoken avatar
You have something to say, and with the artist-spoken Avatar you’ll be saying it around the world without ever leaving your home. These collectible holograms are recommended to be about 15 - 30 seconds long.
3D Music video
A flat music video is less than exciting. Instead, take music video to the next level by presenting your song as a live and original holographic performance, recorded in as much time as it takes to play it. Fans can watch, record, and share it on their phones today, and soon on devices such as the Apple Vision Pro and Meta’s Quest.
announcementS
Make announcements that demand attention. For example, launch your tour with an AR hologram that ends with a link to buy tickets to your show. Pass this along to your street team to get them to spread the news online and make a splash your fans (and your booking agent!) will love.
almost in-person greetings
What’s better than getting a Happy Birthday or holiday greeting from a favorite artist or celebrity, especially if they can stand in the room with you?! Film greetings you and your fans can send and share again and again to celebrate special days.
behind the music
A true fan wants to know EVERYTHING. Tell stories in full 360 view to let them in on what inspired you, what you think about the state of the world, behind-the-music insights about lyrics, music, bandmates, and more.
naturally social
Have a challenge for TikTok? Giving fans a link to your hologram is like giving them the keys to the car - they can take it and run with it for creative and re-sharable posts.
FAQs
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3D makes every story more engaging, immersive, and impactful. It’s a way to stand-out in a noisy world that is rapidly evolving to highlight spatial and mixed reality.
Popins helps you monetize 3D by offering letting you sell access to your 3D content to your fans.
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Yes, but not with Popins.
If approved, Popins will create your hologram at no costs. To activate your hologram for commercial purposes artists are required to purchase ¾ inch silicone wristbands with embedded QR codes that activate the hologram. Artists then sell these wristbands to their fans generating revenue. See “How do Artists monetize Popins?” below.
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Popins are filmed in cities around the world with our mobile volumetric video studio. Artists are surrounded by 8 depth-cameras as they perform their music or other art forms. Popins films the experience as a single take, then processes the footage over the next days and weeks to turn it into a 3D asset. Artists are usually in and out of the studio in an hour.
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Volumetric Video is a technology that uses multiple cameras to capture an object in real time and then weaves each recording together through software to create a seamless 3D digital asset that you can view from any angle.
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Fans find 3D experiences much more immersive and engaging than traditional 2D.
3D mixed reality video distributed as Popins is available to almost any fan with a smart device anywhere in the world without the need to download an app or pay a fee.
Fans can view artist performances in 3D wherever they are and join in to create their own unique mixes. These mixes can then be shared on social media platforms like TikTok.
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To activate your hologram you will purchase ¾ inch silicone wristbands with QR codes that activate your hologram. Each wristband costs $5 and a minimum of 100 bands are required to activate your hologram.
Artists then sell these wristbands to their fans as they would any other type of merchandise. We recommend prices of $10 to $20, but the choice is up to you. At a $10 sales price, artists double their investment. At $20, they would quadruple it.
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Artists are responsible for ensuring that all rights are cleared.
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Popins has worked with artists ranging from emerging to chart topping artists across several genres. We received grants from ASCAP and NYC Media Labs, were a finalist in the Music Ally SI:X competition, and are members of BPI’s Tech Springboard and the WTIA association. Here is what one of our artists had to say:
“I’m trippin’, I’m surrounded by cameras, this is cool right here. Popins and Forma Vision are creating an experience that you’ve got to be ready for. This 3D stuff is hot – it’s like a hundred and some cameras – trust me, this experience is gonna be fresh, it’s gonna be new, and it’s gonna be yours.” - Sir Mix-A-Lot
The co-founders of Popins come from Geffen Records, Sony Pictures, and Microsoft’s entertainment divisions.
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Have more questions? Email us at info@popins.io or call/text at 425-443-8100 to see if Popins is right for you. We’d love to hear from you.