March 16, 2023 - For Immediate Release
AT SXSW, POPINS DEBUTS 3D LIVE “FUTURE REALITY SESSIONS”: A MULTI-ARTIST EVENT IRL AND IN AR
On March 16th, Austin-owned British indie music magazine LICKS, Big Indie Records, and Popins collaborated to present five amazing artists to fans IRL and in the metaverse during the first Future Reality Sessions from SXSW. The private and intimate IRL event took place at Austin’s Vine Recording studio and was simultaneously seen around the world by fans who tapped their phones to conjure the artists as lifelike holograms in their own homes.
New York City artist Nisa kicked things off with her first ever trip into AR. She was followed by web3 pioneer Rae Isla, Liverpools’ TikTok beloved Crawlers, North London indie pop artist Natalie Shay and Oxford rocker Ulysses Wells.
The artists performed, joked, and interacted with fans, creating an electric energy as both audience and artist embraced the idea that 3D holograms were appearing in each fan’s unique environment. Dozens sent in or posted screenshots of the artists as holograms on the palms of their hands, standing on their record players, on couches and more. As journalist Chris O’Connell noted, “It’s not feasible for people to be on the road every night, from a physical and mental standpoint, but with AR and other forms of – sorry – engagement, the artist can do what she loves while providing fans with what they want”. Read Chris’ complete recap here.
Powered by Forma Vision’s world leading live 3D technologies, Popins gives artists an easy and approachable way to enter the metaverse.
“I’m definitely an evangelist for all of this. But it’s not because I’m obsessed with the tech — I don’t even understand all of the tech! But I understand people and the relationships we built.” - Rae Isla
Follow @licksmag to keep updated on all live events and the best new music, and you can follow @popinsdotio on social media for information about upcoming 3D Live episodes.
About LICKS
Celebrating emerging artists and the best new music, LICKS is an independent music magazine, available worldwide. LICKS’ team of designers, writers, and creatives have come together to produce an online and print magazine that delivers bold features, introspective interviews, and innovative photoshoots.
LICKS champions a diverse range of genres from the depths of rock, R&B, and pop, to alternatives such as indie, soul, punk, and rap.
From the reception we've had so far, we've dived into live music by hosting intimate gigs with great artists in the UK & US.
Join us and taste in music.
About Popins
Popins take entertainment to the next level by capturing real people in a studio from all angles with multiple depth-cameras and the use of proprietary streaming for delivery. The result is sometimes called a “hologram;” a three-dimensional AR video accessed via smart devices. With Popins, you can watch augmented reality, record what your phone sees, and even join in to create your own personal mix that you can share on your socials. Check out the How To Popin section of the Popins.io website for more information.
Popins is powered by Forma Vision, the world leader in volumetric video streaming. Streaming enables users around the world to enjoy full songs or even full concerts as Popins, all without the necessity of downloading an app or download.
Popins pair extraordinary artists with dynamic modern technology to create value for artists, fans, and collectors. With Popins, all the world is your stage.
Inquiries: info@popins.io Website: https://popins.io IG: @popinsdotio Twitter: @popinsdotio TikTok: https://www.tiktok.com/@popinsdotio