THE NEXT BIG THING IN NIL
AR COLLECTIBLE HOLOGRAMS OF YOUR FAVORITE ATHLETES
TAKING NIL REVENUE AND FAN ENGAGEMENT TO THE NEXT LEVEL
In the ever-evolving world of sports, the significance of name, image, and likeness (NIL) cannot be overstated. For nearly a century, fans have experienced NIL through 2D representations like trading cards and autographs. While these traditional mediums offer collectability, they have limitations when it comes to fan interaction.
With the emergence of augmented reality (AR), a new and exciting era of 3D NIL collectibles is dawning. Combining the allure of trading cards with scalable photorealistic AR offers unparalleled immersion and access to athletes as holograms, propelling fan engagement to new heights. With the potential for fans to showcase their collections, capture unforgettable moments, and enjoy limitless access to their favorite athletes, AR 3D collectibles are poised to reshape the landscape of fandom and the NIL marketplace.
Unparalleled Immersion: Where Trading Cards Meet Pokémon Go
The fusion of something as understandable as traditional trading cards with the underlying technologies that turned Pokémon Go into a global phenomenon results in a whole new level of engagement for fans.
AR created using volumetric video allows fans to summon and place lifelike holograms of their favorite athletes directly into their real-life surroundings. Imagine the thrill of experiencing what it’s like to stand next to a 7-footer or celebrate along with your favorite soccer superstar showing off their unique post-goal celebration routine. With AR collectibles, fans live in a magical world where virtual athletes blend with the real world, to the astonishment and delight of friends and family.
With AR collectibles, fans take interaction with athletes to another level; snapping selfies and recording videos side by side with realistic versions of their idols they can share on social media platforms. Each of these memories is unique and deeply personal to the fan, generating content that not only reflects their passion but also amplifies their personal connection to the athlete and their community.
Unimaginable Access: Bridging the Gap between Fans and Athletes
In the physical world, athletes are limited by time and availability, making direct interactions with fans a rare occurrence. 3D collectibles break through these constraints by providing fans with the ability to conjure their favorite athletes anytime. The scenarios outlined above, where fans summon photorealistic holographic representations of athletes into their surroundings, go beyond the realm of possibility in real life. 3D collectibles allow fans to bridge the gap between the physical and virtual worlds, transforming their living spaces into stages where dreams become reality.
Athletes, even the most charismatic and affable ones, cannot be everywhere at once. 3D collectibles offer a solution to this dilemma, allowing fans to enjoy access to athletes regardless of their location or schedule. This enhanced ability to engage builds stronger connections between fans and athletes, fostering a sense of loyalty and deepening the emotional bond that drives fandom.
Portability: Access Anytime, Anywhere
One of the defining features of AR 3D collectibles is their inherent portability. As digital assets, these collectibles are accessible to fans wherever they go. Whether at home, tailgating, or even in the middle of a live game, fans carry their collection in their pockets and can show them off with a few taps on their mobile devices to become the life of the party and the envy of their friends.
Show Me the Money: A New and Large NIL Revenue Stream
The global collectibles market is estimated to generate a staggering $30 billion annually. With the introduction of 3D AR collectibles, athletes, universities, and collectives now have a golden opportunity to expand their participation in this thriving market. These digital assets have the potential to command significant value, particularly limited editions or exclusive holograms featuring highly sought-after athletes.
One of the remarkable features of 3D AR collectibles is the ability to record once and create unlimited versions. Athletes can leverage their social media channels to become their own promoters, engaging fans through contests and interactive experiences. Picture an athlete running a competition where fans create the best mixed reality photo using the athlete's hologram — a thrilling showcase of creativity and imagination.
Moreover, 3D AR collectibles offer unlimited opportunities for fresh content throughout the season. Athletes can release special editions to commemorate milestones, showcase unique uniform variations, capture the energy of a first touchdown, or even send personalized holiday greetings. The constant flow of new and engaging content keeps fans invested, heightens anticipation, and drives the demand for collectibles.
Hundreds of unique 3D AR content, turned into thousands of limited-edition collectibles, generating millions in revenue for athletes, universities, and collectives.
3D Collectibles: Be a Part of the Future
Simply put, photorealistic 3D AR collectibles are magic. This magic manifest itself on the faces of fans conjuring them in their homes. This magic is also felt by each athlete the moment they realize this technology makes them a part of the future. It's a chance to showcase their personality, creativity, and passion for their sport. For forward-thinking universities and collectives, the adoption of 3D AR collectibles positions them as thought leaders in the sporting industry. By embracing the latest technologies, they demonstrate a commitment to enhancing fan experiences and staying ahead of the curve.
In a world where fan engagement, revenue generation, and innovation are paramount, 3D AR collectibles emerge as the perfect solution for athletes, universities, and collectives. By unlocking a new dimension of engagement, capitalizing on a lucrative revenue stream, and embracing endless possibilities for fresh content, athletes and their affiliated entities are poised to revolutionize the sporting world. It's a new paradigm that combines the joy of competition with the power of cutting-edge technology and the passion of fandom — a game-changer that will reshape the future of sports collectibles and fan experiences.
- Bryan Lee, Popins Co-Founder